Beau Dawson
Operations leader. Systems builder. AI architect.
I don't manage operations — I engineer them.
$1M+ recovered at Expedia. 90% retention across 1,500 accounts at Eviivo. 31 internal promotions driven. Zero leadership turnover. Now building autonomous AI systems that eliminate operational bottlenecks entirely.

What I've Done
By the Numbers
Twenty years of operating, building, and removing zeros from problems.
Where I've Done It
Case Studies
Walk into chaos. Build systems. Leave it running.
Expedia Group (HomeAway)
2015 - 2018Billing Specialist → Support Director
“Found money nobody knew was missing.”
Union
2022 - 2025Support Operations Manager
“Walked into chaos. Left it running itself.”
BAD Labs
2025 - PresentFounder & Principal Operations Architect
“Building the systems I spent 20 years wishing existed.”
Founder & Principal Operations Architect — June 2025 to Present
BAD Labs
AI-as-a-Service consultancy deploying autonomous systems that eliminate operational bottlenecks for SMBs. Available for fractional COO / VP Ops engagements with a dedicated technical crew.
Console CRM
Autonomous agentic CRM — AI agents handle data entry, pipeline tracking, and workflow orchestration. Launched Jan 2026, reducing admin overhead ~90% for early adopters.
Custom AI Tooling
12+ micro-apps integrating LLMs to automate document processing, customer communication, and operational workflows for SMB clients.
Fractional Leadership
Deploy with a technical crew to overhaul client tooling and infrastructure. Scope: operational audits, support org design, CRM implementation, AI integration strategy.
What I Use
Tools & Platforms
25 tools across 4 domains.
AI & Automation
- -Claude (Anthropic)
- -OpenAI GPT-4
- -Vercel AI SDK
- -Agentic Workflows
- -Prompt Engineering
- -Zapier / Make
- -Webhook Orchestration
Platforms & CRMs
- -Intercom
- -Salesforce
- -HubSpot
- -Zendesk
- -Shopify
- -Jira / Confluence
Development
- -TypeScript / Node.js
- -Python
- -Next.js / React
- -REST APIs
- -PostgreSQL
- -Git / GitHub
Operations
- -Process Engineering
- -M&A Integration
- -Team Building (0→20+)
- -Knowledge Base Architecture
- -QA & Training Programs
- -Crisis Operations
Receipts
Career Timeline
Every role, every year, in order.
Solo-founded consultancy. Fractional leadership + product development. AI-as-a-Service model serving SMBs.
- -Built Console — an autonomous agentic CRM that reduces administrative overhead by ~90% through AI agents handling data entry, pipeline tracking, and workflow orchestration.
- -Developed 12+ custom AI-powered tools and micro-apps for SMB clients, automating document processing, customer communication, and workflow bottlenecks.
- -Available for fractional COO / VP Ops engagements with a dedicated technical crew to rapidly overhaul client tooling and operational infrastructure.
Series A-B hospitality SaaS. 15-person team + 2 operational sub-teams. Also held oversight of Success team and contributed to Sales redesign during leadership transitions.
- -Revamped end-to-end support workflows with tiered escalation model — 20% faster resolution, 35% CSAT improvement.
- -Architected scalable knowledge base from scratch — reduced ticket volume 18% per venue through customer self-service.
- -Built Shopify-to-HubSpot integration for hardware sales — reduced ops effort 60%, delivered first-ever live inventory tracking.
- -Engineered career-pathing framework: 9 promotions including 3 double-promotions. 0% leadership turnover across entire tenure.
- -Replaced informal onboarding with structured curriculum — 90-day success rate went from 50% to 90%.
Hospitality marketplace. Fully remote, London-HQ. Managed distributed team through pandemic-era travel disruption.
- -Transitioned entire support team to fully remote during COVID-19 — zero service downtime during the most volatile period in travel history.
- -Built comprehensive digital SOPs, internal wikis, and self-service resources that reduced agent workload and survived team transitions.
- -Maintained 0% total team turnover during global pandemic disruption.
UK hospitality tech company that acquired a US platform. Built the entire US support division during post-acquisition integration.
- -Orchestrated migration of 1,500+ customer accounts with 90% retention — preserving $1.1M in annual recurring revenue.
- -Built 12-person US support division from zero: org structure, job descriptions, hiring rubrics, training protocols, QA processes.
- -Designed communication strategy, migration timeline, and escalation protocols for a high-risk M&A transition.
Global travel tech. Four promotions in 3.5 years: Billing Specialist → Team Lead → Support Manager → Support Director.
- -Discovered and resolved complex billing logic errors in legacy systems — directly recovering $1M+ in silently lost revenue.
- -Overhauled billing and support workflows — 50%+ reduction in processing errors.
- -Identified $1M annual revenue leakage and internal fraud by bridging the blind spot between Support and Finance data.
- -Led international termination of outsourced support ops and relocated distributed teams into parent corporate structures during HomeAway-to-Expedia integration.
- -Orchestrated 22 promotions during organizational restructuring, with 18 team members transitioning into cross-functional roles.
- -Solo proprietor with full P&L ownership: AR/AP, payroll, tax prep, purchasing, vendor negotiation, inventory.
- -End-to-end client delivery lifecycle for weddings and corporate events in the Austin metro.
- -Collected $3M+ in past-due payments through structured outreach and negotiation.
- -Managed complex, emotionally charged communications requiring empathy, de-escalation, and firm adherence to commitments.
- -Peak Performers Austin (Accountant) — State aid collections for TX Health & Human Resources.
- -Westbank Flower Market (Office Manager) — Full-charge operations and financial oversight.
- -David Tucker CPA (Office Manager) — Practice management and tax preparation support.